Patients sitting in emergency rooms, in Physicians’ offices and at pain clinics in the Philadelphia area might start noticing on their telephones the kind of messages typically seen along highway billboards and public transit: personal injury law companies searching for business by casting cellular online advertisements in patients.
The possibly creepy part? They’re only getting fed the ad because somebody knows they’re in an emergency room.
The technology behind the advertisements, called geofencing, or putting a digital perimeter around a particular location, has been set up by retailers for years to provide vouchers and special offers to customers as they shop. Bringing it into healthcare spaces, however, is raising alarm among privacy specialists.
More at NPR.